Overview
This Privacy Policy describes how Morris Digital Intelligence LLC ("MDI," "we," "us," or "our") collects, uses, and shares information when you visit our website at morrisdigitalintelligence.com, submit an inquiry, or engage us for services.
This policy applies to:
- Visitors to our website
- Prospective clients who submit inquiry or audit request forms
- Current and former MDI clients
- Individuals who receive communications from MDI on behalf of our clients (see Section 6)
By using our website or engaging our services, you agree to the collection and use of information in accordance with this policy.
Who We Are
Morris Digital Intelligence LLC is an AI-powered marketing automation company based in Lansing, Michigan. We provide local and regional service businesses with AI conversation systems, marketing automation, paid advertising management, and business intelligence services.
For the purposes of data protection law, MDI is the data controller for personal information collected through our website and direct client engagements. Where MDI processes data on behalf of a client (e.g., managing their customer communications), MDI acts as a data processor for that client's data.
Information We Collect
Information You Provide Directly
When you fill out a form, book a call, or contact us, we collect:
- Name and business name
- Email address and phone number
- Business type, industry, and location
- Current marketing situation and goals (as shared in inquiry forms)
- Any other information you choose to include in a message or form
Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- IP address and approximate geographic location
- Browser type and version, operating system
- Pages visited, time spent on pages, referring URLs
- Device type (desktop, mobile, tablet)
- Interaction data (clicks, scroll depth, form interactions)
This information is collected via cookies, pixel tags, and analytics tools. See Section 7 for details.
Information from Third-Party Platforms
If you connect your business accounts (Meta, Google, GoHighLevel) as part of an MDI service engagement, we may receive business data from those platforms including ad performance data, contact records, conversation logs, and review data. This data is used solely to deliver your contracted services.
Client Customer Data
As part of our service delivery, MDI processes personal data belonging to our clients' customers — including names, phone numbers, email addresses, and communication history. This data is processed on behalf of the client and governed by our data processing obligations in the client's service agreement.
How We Use Information
| Purpose | Legal Basis / Details |
|---|---|
| Responding to inquiries | To respond to your messages, schedule calls, and provide requested information about MDI's services |
| Service delivery | To configure, manage, and optimize the automation systems and marketing services you've contracted with MDI |
| Billing and account management | To process payments, send invoices, and manage your client account |
| Marketing and follow-up | To send you relevant information about MDI's services, case studies, and offers — with your consent, and always with opt-out options |
| Website analytics | To understand how visitors use our site and improve user experience and conversion |
| Legal compliance | To comply with applicable laws, respond to legal requests, and enforce our Terms of Service |
| Service improvement | To analyze aggregate performance data and improve MDI's systems, workflows, and offerings |
MDI does not sell, rent, or trade your personal information to third parties for their own marketing purposes.
How We Share Information
MDI shares personal information only in the following circumstances:
Service Providers
We share information with third-party vendors who help us operate our business and deliver services. These parties are bound by confidentiality obligations and may only use your data to perform services on our behalf. Key service providers include:
- GoHighLevel — CRM, automation, and communication platform
- Twilio — SMS and voice infrastructure (via GoHighLevel)
- Meta (Facebook) — Paid advertising management
- Google — Paid advertising, analytics, and business profile management
- Webflow — Website hosting and development
- Stripe or similar — Payment processing
Legal Requirements
We may disclose information if required to do so by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect MDI's legal rights, protect the safety of any person, or investigate fraud.
Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of MDI's assets, personal information may be transferred as part of that transaction. We will notify affected parties via email or prominent website notice.
With Your Consent
We may share your information in other ways if you have explicitly consented to such sharing.
Communications & TCPA Compliance
MDI's services include automated SMS messaging, automated and AI-assisted phone calls, pre-recorded voice messages, and email marketing delivered on behalf of our clients to their customers.
If You Are an MDI Client's Customer
You may receive automated text messages, AI voice calls, or emails from a local business that uses MDI's technology platform. Those communications are sent on behalf of that business, not by MDI directly. The business you contacted is responsible for having obtained your consent to receive those communications.
To opt out of text messages, reply STOP to any message you receive. To opt out of emails, click the unsubscribe link in any email. To opt out of calls, inform the caller or the business directly.
If You Are a Prospective or Current MDI Client
By submitting your information to MDI, you agree to receive calls and text messages from Morris Digital Intelligence — which may be automated, pre-recorded, or use an AI voice — and emails related to our services and your inquiry. You can opt out at any time by replying STOP to any text, clicking unsubscribe in any email, or contacting us directly at hello@morrisdigitalintelligence.com.
Message Frequency & Rates
Message frequency varies based on your engagement with MDI. Standard message and data rates may apply. You will never be charged by MDI for text messages, but your carrier's standard rates apply.
Cookies & Tracking Technologies
MDI's website uses cookies and similar tracking technologies to improve functionality, analyze traffic, and support advertising.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential | Required for the website to function. Cannot be disabled. |
| Analytics | Collects anonymous data about site usage via Google Analytics 4. Helps us understand traffic and improve UX. |
| Marketing / Advertising | Meta Pixel and Google Ads tags track form submissions and visits to enable retargeting and conversion measurement. |
| Functional | Remembers your preferences (e.g., form inputs) to improve your experience. |
Your Cookie Choices
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. To opt out of Meta advertising, visit your Meta Ad Preferences.
Third-Party Services & Links
Our website may contain links to third-party websites or integrate with third-party services (e.g., calendar booking tools, video platforms). This Privacy Policy does not apply to third-party sites or services. We encourage you to review the privacy policies of any third party before sharing personal information with them.
MDI is not responsible for the privacy practices of third-party platforms. Our key third-party platforms maintain their own privacy policies:
- GoHighLevel: gohighlevel.com/privacy-policy
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
- Twilio: twilio.com/legal/privacy
Data Retention
MDI retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
- Prospect inquiries: Retained for up to 24 months from last interaction, or until you request deletion
- Active client data: Retained for the duration of the service engagement
- Former client data: Retained for 60 days after termination, then deleted or anonymized unless required for legal or billing records
- Billing and legal records: Retained for 7 years as required by applicable tax and business law
- Website analytics data: Retained per Google Analytics default retention settings (up to 14 months)
Security
MDI implements commercially reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:
- HTTPS encryption for all data in transit
- Access controls limiting data access to authorized personnel only
- Use of reputable, SOC 2-compliant third-party platforms for data storage and communication
- Regular review of access logs and security practices
No method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information. MDI honors the following rights for all individuals, regardless of location:
Access & Portability
You may request a copy of the personal information MDI holds about you. We will provide this in a commonly used, machine-readable format upon request.
Correction
You may request that we correct inaccurate or incomplete personal information we hold about you.
Deletion
You may request deletion of your personal information, subject to MDI's legal obligations to retain certain records (e.g., billing records). Deletion requests for active clients will be processed upon termination of services.
Opt-Out of Marketing
You may opt out of MDI's marketing communications at any time by:
- Replying STOP to any SMS message from MDI
- Clicking the Unsubscribe link in any MDI email
- Emailing hello@morrisdigitalintelligence.com with your opt-out request
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. MDI does not sell personal information. To exercise your CCPA rights, contact us at privacy@morrisdigitalintelligence.com.
Children's Privacy
MDI's website and services are intended for business owners and professionals aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.
If you believe we have collected information from a minor, please contact us at privacy@morrisdigitalintelligence.com.
Changes to This Policy
MDI may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify active clients by email where the changes materially affect how we handle their data
- Post a notice on our website for a period following any significant update
We encourage you to review this policy periodically. Your continued use of our website or services following any update constitutes your acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or MDI's data practices, please contact us:
Morris Digital Intelligence LLC
Lansing, Michigan
Privacy inquiries: privacy@morrisdigitalintelligence.com
General: hello@morrisdigitalintelligence.com
Website: morrisdigitalintelligence.com
We will respond to all verified privacy requests within 30 days of receipt.